3D model marketplace

3D Model Marketplace - Enhanced UX and UI practices - To highlight the application of best UX and UI practices in improving the website, providing solutions for an enhanced visual appeal and overall web presence of CGTrader
Project overview

CGTrader is a digital marketplace that connects 3D modelling and computer graphics professionals with companies and individuals who need their services.

Our goal was to examine the existing website and using the best UX and UI practices provide solutions to improve the web presence.

Tasks
  • Conduct thoughtful UX/UI audit, defining user pain points and user needs
  • Examine data and competitors to pinpoint areas for improvement
  • Outline the main features and core user experience
  • Craft a Sign up page prioritizing user engagement and ease of use
  • Redesign the key website pages providing seamless UX and clear UI
  • Create a set of custom illustrations effectively showcasing the features ideas at first glance
Tools
Figma
Figma
Solutions
Outcome

After a thoughtful UX/UI audit, which defined user pain points and needs, the CGTrader website was fully reconsidered. We've created a user-friendly interface that makes browsing and purchasing 3D models easy and enjoyable. We also made it easier to discover related products and explore the marketplace, making CGTrader the premier destination for 3D model enthusiasts.

Solutions

Homepage

At first, we investigated the current website design. We identified user challenges such as confusing functionality, information overload, outdated UI, and so on, which helped us define the redesign strategy for upgrading the website's UX and UI.

Homepage

At first, we investigated the current website design. We identified user challenges such as confusing functionality, information overload, outdated UI, and so on, which helped us define the redesign strategy for upgrading the website's UX and UI.

Homepage

At first, we investigated the current website design. We identified user challenges such as confusing functionality, information overload, outdated UI, and so on, which helped us define the redesign strategy for upgrading the website's UX and UI.

Homepage

At first, we investigated the current website design. We identified user challenges such as confusing functionality, information overload, outdated UI, and so on, which helped us define the redesign strategy for upgrading the website's UX and UI.

Homepage

At first, we investigated the current website design. We identified user challenges such as confusing functionality, information overload, outdated UI, and so on, which helped us define the redesign strategy for upgrading the website's UX and UI.

Sign up

A poor Sign up process can lead to losing potential customers, negative user experiences, decreased conversion rates, etc. Therefore, we designed a clear and intuitive page for Sign up to maintain brand consistency, promote accessibility, and streamline the process.

Sign up

A poor Sign up process can lead to losing potential customers, negative user experiences, decreased conversion rates, etc. Therefore, we designed a clear and intuitive page for Sign up to maintain brand consistency, promote accessibility, and streamline the process.

Sign up

A poor Sign up process can lead to losing potential customers, negative user experiences, decreased conversion rates, etc. Therefore, we designed a clear and intuitive page for Sign up to maintain brand consistency, promote accessibility, and streamline the process.

Sign up

A poor Sign up process can lead to losing potential customers, negative user experiences, decreased conversion rates, etc. Therefore, we designed a clear and intuitive page for Sign up to maintain brand consistency, promote accessibility, and streamline the process.

Sign up

A poor Sign up process can lead to losing potential customers, negative user experiences, decreased conversion rates, etc. Therefore, we designed a clear and intuitive page for Sign up to maintain brand consistency, promote accessibility, and streamline the process.

Search results

Search results filtering was the definition of information overload, miscommunication, inefficient decision-making, and reduced productivity. We created advanced filters, arranged them in a convenient format, and added more customization, which makes the searching experience much more accurate, easier, and faster.

Search results

Search results filtering was the definition of information overload, miscommunication, inefficient decision-making, and reduced productivity. We created advanced filters, arranged them in a convenient format, and added more customization, which makes the searching experience much more accurate, easier, and faster.

Search results

Search results filtering was the definition of information overload, miscommunication, inefficient decision-making, and reduced productivity. We created advanced filters, arranged them in a convenient format, and added more customization, which makes the searching experience much more accurate, easier, and faster.

Search results

Search results filtering was the definition of information overload, miscommunication, inefficient decision-making, and reduced productivity. We created advanced filters, arranged them in a convenient format, and added more customization, which makes the searching experience much more accurate, easier, and faster.

Search results

Search results filtering was the definition of information overload, miscommunication, inefficient decision-making, and reduced productivity. We created advanced filters, arranged them in a convenient format, and added more customization, which makes the searching experience much more accurate, easier, and faster.

Product page

Unclear functionality on the product page led to decreased sales, negative brand perception, reduced engagement, and decreased customer lifetime value. We improved the UX on the product page by adding breadcrumbs, prioritizing actions, and highlighting the main content, which makes it much easier to scan the information and take the right action.

Product page

Unclear functionality on the product page led to decreased sales, negative brand perception, reduced engagement, and decreased customer lifetime value. We improved the UX on the product page by adding breadcrumbs, prioritizing actions, and highlighting the main content, which makes it much easier to scan the information and take the right action.

Product page

Unclear functionality on the product page led to decreased sales, negative brand perception, reduced engagement, and decreased customer lifetime value. We improved the UX on the product page by adding breadcrumbs, prioritizing actions, and highlighting the main content, which makes it much easier to scan the information and take the right action.

Product page

Unclear functionality on the product page led to decreased sales, negative brand perception, reduced engagement, and decreased customer lifetime value. We improved the UX on the product page by adding breadcrumbs, prioritizing actions, and highlighting the main content, which makes it much easier to scan the information and take the right action.

Product page

Unclear functionality on the product page led to decreased sales, negative brand perception, reduced engagement, and decreased customer lifetime value. We improved the UX on the product page by adding breadcrumbs, prioritizing actions, and highlighting the main content, which makes it much easier to scan the information and take the right action.

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Outcome

After a thoughtful UX/UI audit, which defined user pain points and needs, the CGTrader website was fully reconsidered. We've created a user-friendly interface that makes browsing and purchasing 3D models easy and enjoyable. We also made it easier to discover related products and explore the marketplace, making CGTrader the premier destination for 3D model enthusiasts.

Linkedin

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